From January 16 to February 19, the ENEKO restaurant in the Azurmendi complex hosted the presentation of the new MINI Countryman from BMW, the largest MINI ever.
Over three months, more than 250 people worked to achieve brand excellence and make the event successful. The presentation lasted a month, bringing together nearly 3,500 people from all over the world. ENEKO restaurant’s great living room, with 650 m2 and being a completely diaphanous space, became in the perfect showcase for the BMW brand. The organizers of the event had built a scenario where they showed all the assistants the new MINI Countryman, turning on its own axis.
Eneko Atxa designed a personalized cocktail where the different stations were mixed; Sea, land and forest. There were appetizers that reflected the adventure that the guests were going to experience with the new MINI through different routes in Biscay and Gipuzkoa.
Besides being used for many big international events, ENEKO restaurant’s great living room is a perfect space for conventions, meetings, show-cookings, product presentations, wine tastings or gala dinners. This space is adaptable to client’s necessities, a different place to distinguish your event.